AI Value Tracking & Attribution Consultancy

Eliminating the $2tn Black Hole of AI Investments
Start with Value - 8th May 2026 - Hosted by Google Cloud

Start with Value 

FernAI is a UK based AI consultancy helping organisations build the business case for AI, prioritise the right use-cases, and prove financial return on investment from day one

Our approach is grounded in value and follows a customer centric mindset throughout

We compliment your deep domain expertise with our value discovery techniques to find the right path for your AI roadmap

The Challenge

Unmeasured and unqualified investments in AI risk seismic negative impact on businesses, employees & customers

The Opportunity

Value tracking & attribution should work hand in hand with your AI engineering projects to create successful outcomes and positive financial impact

FernAI focuses on creating the right pathways for AI, and crucially, providing ROI observability at every step

Strategic AI Consulting

AI Planning

Exploring opportunities where AI can transform your organisation & setting your roadmap based on value

AI Experimentation

Setting up value tracking alongside pilots and prove business value of AI use-cases

AI Implementation

Perpetual ROI observability through value tracking frameworks

Fern Imagine

Art of the Possible in AI

Workshops designed to identify high-impact AI opportunities

Prioritisation

Mapping of use-cases against business value drivers

Dependency Mapping

Identifying technical and organisational prerequisites for AI success

Data Platform Advisory

Expert guidance on ensuring your data foundations and AI readiness

User Adoption

Strategic planning to optimise organisational change and user uptake

Write

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